Confirm the Awakening

📌 Get Them to Acknowledge the Uncertainty of Life

🔹 Ask thought-provoking questions:

🗣 “Do you know anyone who passed away suddenly, without a chance to say goodbye?”

🗣 “If something happened to you tomorrow, would your loved ones know your final wishes?”

✅ Why it works? When they personally connect with a real-life situation, it becomes real, not just theoretical.

📌 Make Them Feel the Emotional Gap

🔹 Shift the perspective from their own mortality to their loved ones left behind:

🗣 “Imagine if your parent or spouse had left you a final message, something just for you. Wouldn’t that be priceless?”

✅ Why it works? People may not like thinking about their own death, but they deeply care about those they love.

📌 Show That This Is a Universal Need, Not Just Theirs

🔹 Normalize the conversation about end-of-life preparedness:

🗣 “That’s why more and more people are preparing ahead. No one likes thinking about this, but everyone will face it eventually.”

✅ Why it works? If they see others doing it, they feel safer following the trend.

📌 Remove the “Too Soon” Mentality

🔹 Address the common hesitation:

🗣 “Rednote isn’t just for when you’re old or sick—it’s for anyone who wants to be prepared, just in case. And if you don’t need it for 50 years? Even better.”

✅ Why it works? It eliminates the idea that preparing early is unnecessary.

📌 Leave the Door Open for Future Action

🔹 Not everyone will buy immediately, but they should leave with Rednote in mind.

🗣 “Maybe now isn’t the right time, and that’s okay. But when you’re ready, Rednote will be here.”

✅ Why it works? No pressure—just a reminder that this decision will come back to them.